GTM Leadership for Physical AI and Deep Tech Companies
We bridge the GTM gap
If you are pre-market we act as your ‘Ground zero' commercial department building the entire GTM engine from the ground up. From ICP definition to positioning and pricing. From marketing assets and campaigns to technical sales playbooks.
For growth companies, we augment your existing team, build in-house competency, or help find your first GTM head.
We meet you where you are to get you where you need to be.
We partner with founders, operators and investors bringing complex technology to the physical world.
Focus Areas
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Physical AI. Robotics, autonomous systems, industrial IoT, computer vision/Vision AI, and automation. Software and hardware that interacts with the world through sensors and actuators.
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Deep Tech. Companies built on scientific breakthroughs that solve complex problems through significant R&D. Groundbreaking solutions that require innovative positioning to match.
Vertical Expertise
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Industrial: Smart Factories, Mining and Construction
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Infrastructure: Smart Buildings, Energy and Sustainability
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Logistics: Supply Chain, Transportation, and Agriculture
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Climate Tech: Energy Efficiency, Low-carbon Economy and Solar
Our Clients
Engineering excellence won't scale your business alone
Physical AI and deep-tech companies rarely fail because of their technology. They fail when their commercial strategy ignores the realities of buyers and investors. In this high-stakes space, how you go to market is just as critical as what you build.
Anyone can use an LLM to churn out generic GTM templates, but generic doesn't sell complex tech. We use AI to scale our decades of experience, not replace it.
By driving these tools with our own domain knowledge, we deliver the technical depth and speed you need to win over skeptical buyers in industrial automation and deep tech.
We bring AI wisdom that scales
Our Services
We both help U.S. companies build for scale and international firms navigate their U.S. entry.
FOR U.S. GROWTH
The Real Market. We move beyond TAM slides to identify where the revenue actually sits.
The Right Buyer. We pinpoint the stakeholders who have the authority and budget for complex deployments.
The Commercial Narrative. We align your product roadmap with a sales message that enterprise buyers trust.
The Execution Machine. We build the repeatable sales programs that turn early wins into a predictable business.
For U.S. Market Entry
Translate the Value. We adapt value propositions to resonate with U.S. buyers and investors.
In-Market Design. We build sales, pricing, and partner motions that actually work in the American ecosystem.
Risk Mitigation. We help you avoid the common expansion missteps that burn through time and capital.
Why work with CerulAI PARTNERS
Technical Fluency in Physical AI and Deep Tech
This is very different from selling SaaS. We bring a level of technical comfort and industrial context that traditional marketing agencies lack, allowing us to bridge the gap between your engineering team and the real-world customer. We don’t claim to know every niche, but we understand the foundational technologies driving the space, allowing us to hit the ground running and pivot fast.
Silicon Valley DNA and Ecosystem Access
Based in San Francisco, we’ve each spent over 20 years in the world’s most demanding tech ecosystem. We have operated at every stage of growth from stealth startups to tech giants .
A Strategic Bridge for Global Growth
Expanding into the U.S. market is a major move that needs more than just a localized website. We specialize in helping firms from Europe and Asia make their U.S. debut, acting as your boots-on-the-ground GTM engine. We handle the nuances of the American market so you can focus on scaling your global footprint.
PRINCIPALS
Nigel Chanter
Nigel helps founders turn ambitious technical ideas into enduring businesses.
As COO of Perforce Software, Nigel joined a five-person startup and helped scale it into a global leader in DevOps software serving Fortune 500 and enterprise customers worldwide. He led go-to-market, product and sales strategy while building the operational foundations required to support long-term growth at scale.
Today, Nigel advises and invests in early-stage technology companies, with a particular focus on climate technology and Physical AI. He is a board member and investor at HELIOSAND, a company developing high-efficiency solar technology using concentrated light and advanced lens systems to decarbonize industrial heat. He recently completed the Harvard Innovation Labs “How to Create a Climate Venture” program.
Nigel also co-founded Meticulon, a social enterprise dedicated to creating opportunities for neurodiverse talent.
Sara Gardner
Sara is GTM leader with a 15 year track record of scaling Industrial IoT, Robotics, Computer Vision and Physical AI portfolios.
As head of strategy and solutions CTO, she co-founded Hitachi's global IoT business and helped spearhead the company's digital transformation. She has since engineered GTM transformations for robotics vendor GreyOrange, JCI's physical security business, and supported Physical AI related startups.
Earlier in her career she held analytics and data management product and GTM leadership positions at enterprise tech players including Oracle, Ingres, HDS and HPE.
HOW WE WORK
Engagements begin with a short diagnostic. This establishes clarity, alignment, and mutual fit. From there, we embed as fractional executives to drive execution alongside founders.
Our goal is not more strategy. It is better decisions, made faster, and carried through to results. We bridge the leadership gap today while preparing your organization to scale independently tomorrow.